Google Sites Top Online Video Content Viewing - Web Video ...

The December 2012 comScore Video Metrix report found that 38.7 billion content videos were viewed during the month. Additionally, there was a 59 percent growth in the total number of video ads viewed in December compared to January 2012. According to the comScore Video Metrix, 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. The 11.3 billion video ad views in December is twice as many as in January 2012, and represents 59% year-over-year growth.

Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property in December with 153 million unique viewers, followed by Facebook.com with 58.8 million, VEVO, NDN, and Yahoo! Sites. Nearly 38.7 billion video content views occurred during the month, with Google Sites generating the highest number at 13.2 billion, followed by AOL, with 692 million. Google Sites had the highest average engagement among the top ten properties.

Americans viewed 11.3 billion video ads in December, with Google Sites ranking first with nearly 2 billion ads. BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with 1.8 billion. Time spent watching video ads totaled 4.1 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 966 million minutes.

Video ads reached 53% of the total U.S. population an average of 70 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 65, while Google Sites delivered an average of 20 ads per viewer.

The December 2012 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 50.5 million viewers. Fullscreen climbed into the #2 position for the first time with 31.1 million viewers, followed by Maker Studios, Warner Music, and Machinima.

Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (68 minutes per viewer) followed by Maker Studios (44 minutes per viewer). VEVO streamed the greatest number of videos (565 million), followed by Machinima (503 million).

Other notable findings from December 2012 include:

• 84.9% of the U.S. Internet audience viewed online video
• The duration of the average online content video was 5.4 minutes, while the average online video ad was 0.4 minutes/li>
• Video ads accounted for 22.6% of all videos viewed and 1.9% of all minutes spent viewing video online/li>

For additional information from comScore, please visit here.

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Source: http://www.webvideomarketing.org/index.php/video-advertising/6975-google-sites-top-online-video-content-viewing

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