I find everything online | Prague Leaders Magazine

To be online is certainly a practical and, most times, even a pleasant business. The internet helps us to solve small problems ? there we can shop, book hotels and flights, and find interesting offers and sales. From the internet we get first-hand information almost in real-time. We can also use it to find useful advice and tips. Thanks to the internet and its sites, we are able to communicate easily with our friends and partners. Without a doubt, we can also find entertainment for all types and ages. If we are not paranoid, but naive enough, we can store our data on the internet, including personal information. The internet can apparently trigger and support revolutions. Furthermore, the internet can trigger a panic attack or even a phobia among some of us, should we not have the opportunity to connect to it for a couple of hours. From a desktop, the internet has also fought its way into our pockets. Its operation is run by armies of servers organised in server farms.

There are two sides to every coin; each good Dr. Jekyll has its own evil Mr. Hyde. Apart from the rose-coloured glasses, there are also the black ones in this world. The internet is crammed with bites, often making it difficult to find relevant and useful information.

Search engines are improving, but their commercial model is counterproductive. They give preference to paid information, either directly or indirectly, by being duped by optimization marketing strategies that are trying for your money, or to get information about you and your product on the first page. Another problem is the actualisation. A passage though the internet is often reminiscent of a journey to the Himalayas, lined with rusty, half-empty cans of foie gras. Did you also find and then look in vain for a Japanese tearoom and gallery at the Zbraslav castle? It exists only on the internet, because in real life it ceased to exist years ago. Everyone has encountered some of these ?tearooms?. It can be a charming hotel, unfortunately placed right next to a train station and without a parking space, or someone who pretends to be a cat, while being a dog instead.

The internet does not solve complex problems, and it is difficult to find alternative viewpoints to questions there. In order to find connections when searching for a solution to practical problems, or to gain a complex overview of alternatives, we need to do this ?manually?. Furthermore, the traces of our activities are carefully recorded and not only used to our benefit. Unfortunately, we frequently do not even know where they are used.

Our image of the virtual world is often dramatically different from the real one, especially if we use unverified sources. The internet also has technical problems, be it the capacity, including the limited number of web addresses available, or the oscillating speed of connection.

It is said that people master technology at the moment they stop taking notice of it. The internet has achieved this at least in the ?more developed? part of the globe, with a speed exceeding that of letter print, broadcast television, and the telephone. What we should not however stop taking notice of is that, as any other tool, the internet can be used as well as abused. Please do not mistake this statement for a call for internet regulation. Everyone has to deal with the overestimation or underestimation of this part of life on their own.

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Tags: business, Ivan Piln?, online, online business

Category: ANALYSIS

Source: http://www.leadersmagazine.cz/2012/08/20/i-find-everything-online/?utm_source=rss&utm_medium=rss&utm_campaign=i-find-everything-online

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