Thursday, October 4, 2012

CHART OF THE DAY: Online Advertising - Business Insider

Online ad spending for the world's largest media companies is closing in on TV ad spending according to this chart from BI Intelligence on the State of the Internet.

It's important to note in this chart that TV's share of the ad spend has actually grown, though only slightly, over the last six years. Online is taking share from print, radio, and outdoor spending.

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Tags: Chart Of The Day, Advertising, Online Advertising | Get Alerts for these topics ?

'; } else if (google_ads[0].type == "image") { s += ''; } else if (google_ads[0].type == "html") { s += google_ads[0].snippet; } else { if (google_ads.length == 1) { /* * Partners should adjust text sizes * so ads occupy the majority of ad space. */ s += ' ' + google_ads[0].line1 + '
' + google_ads[0].line2 + '?' + google_ads[0].line3 + '
' + google_ads[0].visible_url + '

'; } else if (google_ads.length > 1) { /* * For text ads, append each ad to the string. */ for(i = 0; i

Source: http://www.businessinsider.com/chart-of-the-day-online-advertising-2012-10

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